Example engagement
A campaign report can separate form submissions from qualified inquiries and booked work so the next decision reflects what the sales team is actually seeing.
Analytics & performance reporting
See what customers do after the click.
We agree on the actions that matter, test that they’re recorded, and put the results in a report your team can use. Where the data supports it, we connect marketing activity to what happens in the pipeline.
Scope of work
What we do
Define the baseline and events
Review analytics, search and ad accounts, CRM fields, and current reporting. Decide which actions count and how campaigns should be named and tagged.
Configure and verify tracking
Set up agreed web and ad events, campaign parameters, and call or CRM tracking where appropriate. Test events, check for duplicate counts, and document gaps.
Report and recommend
Compare performance by channel and period, check lead quality with your team, and explain what changed, what the data can show, and what to try next.
How we measure progress
We choose the measures that match your goal and available data.
- Tracked calls, forms, purchases, or appointments
- Lead quality, acquisition cost, and conversion rate where measurable
- Pipeline and revenue by source where connected
Related services
See all marketing services- Paid advertising & PPCPlan, build, and manage paid search, paid social, display, and retargeting around the actions you want customers to take.
- Email, SMS & CRM automationBuild email campaigns and CentriCRM workflows that help your team follow up, book appointments, and stay in touch.
- Marketing strategy & consultingTurn research, customer goals, and team capacity into a campaign plan your business can act on.
Let’s talk about your business
What would you like your marketing to accomplish?
Bring your website and one goal. We’ll talk through where you are today and which work makes sense to tackle first.