Example engagement
A service company can run ads only where it operates, send visitors to a page for the advertised service, and review which search terms lead to qualified calls.
Paid advertising & PPC
Turn ad spend into measurable opportunities.
We build campaigns around the customers you want to reach and what they should do next. You get a view of where the spend goes and which campaigns are producing useful inquiries or sales.
Scope of work
What we do
Choose channels and targeting
Research demand, search terms, audiences, locations, and competing offers. Scope Google Ads, Microsoft Ads, Meta, YouTube, Shopping, or other placements around the goal and available data.
Build the campaign and test the path
Write ads, plan creative, set up bids and exclusions, and align landing pages with the offer. Configure conversion events and test forms, calls, purchases, or app events as applicable.
Manage and refine
Review search terms, placements, creative, bids, and audience performance. Adjust spend with approval. Scope retargeting or app promotion around platform eligibility, audience size, and consent.
How we measure progress
We choose the measures that match your goal and available data.
- Spend and cost per tracked conversion
- Lead quality, booked appointments, or purchases
- Attributed revenue and return on ad spend where measurable
Related services
See all marketing services- Web design & landing pagesBuild or improve websites and campaign pages that make it easy to call, book, buy, or get in touch.
- Email, SMS & CRM automationBuild email campaigns and CentriCRM workflows that help your team follow up, book appointments, and stay in touch.
- Analytics & performance reportingConnect campaign data with the calls, forms, bookings, and sales you can actually measure.
Let’s talk about your business
What would you like your marketing to accomplish?
Bring your website and one goal. We’ll talk through where you are today and which work makes sense to tackle first.